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BB, CC, D – and now an EE Beauty Cream

"E" stands for 'Exfoliate,' according to this brand.

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By: Jamie Matusow

Editor-in-Chief

Cape Cod-based Previse Skincare will be launching EE MarineGranules in late March, 2014 – further extending beauty’s “alphabet” name craze.

The trend began with BB creams, moved onto CC and then DD. Now, this is the first EE we’re hearing about. “EE” stands for ‘Exfoliate,‘ according to the brand.

The botanical-based product is packaged in a tube. It is formulated to be used in conjunction with a typical cleanser, to provide exfoliation benefits.

The product will be sold at spas and doctor’s offices. It retails for $40.

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